How To Optimize Images for Web and Performance Images make up on average 21% of a web page's overall weight. Requires less storage space on your server (this depends upon how many thumbnails you optimize).Networks and browsers will appreciate this. Smaller image file sizes use less bandwidth.Curious about what percentage of your traffic comes from Google image search? You can use a Google Analytics WordPress plugin or segment to check Google image search traffic. Google is also likely to crawl and index your images faster for Google image search. Large files slow down your site and search engines hate slow sites. Your site will rank higher in search engine results. Combined with a great SEO WordPress plugin it improves your SEO.For more information about optimizing your page loading time see our in-depth page speed optimization guide. If your page takes too long to load your visitors might get tired of waiting and move on to something else. It will improve your page loading speed (see our case study below for how much it affects your speed).And ironically, a good image optimization workflow is one of the easiest things to implement, yet a lot of website owners overlook this. It’s more important than scripts and fonts. See how Kinsta stacks up against the competition.

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